Symbol Group

                       

Last Year we had 8 members, now we are +60 strong and growing.           

For the independent pharmacist, life is the consumer brand.
 
With the best purchasing, best systems, best marketing, life is the brand to accelerate your business. 
 
Benefits          
 
- Minimal Cost of Membership   
- Group Buying Power
- National Marketing strategy
- Top End IT Business Intelligence - Value to your bottom line!
- National Marketing Fund
- Rapidly Growing - over 1 pharmacy a week since launch
- Low cost of Re-Branding
- Monthly Promotions and Window Signage
- Exclusive Staff Training
- Members Share Ownership of life Symbol Group 
 
Download a copy of our Brochure here 
 
 
Life Pharmacy - Ready for the future
 
  
    
 
 
"My Rebranding to Life" - Michael Austin (Hunters Pharmacy Dundrum)
 
Click below to download PDF of Case Study 
 
 
 
National TV & Radio Campaigns throughout 2015/2016
 
          
 
 
Pharmacy led – Uniphar supported 
 
In April 2014 Uniphar “reset the clock” with life pharmacy, changing the business model, to provide the most valuable pharmacy branding group available to independent community pharmacy today. For a start the symbol group is now 50% owned by the members, including all of the intellectual
property and knowledge gained over the last 6 years. There is a new board of management, where the pharmacist members influence and dictate the direction of the brand development – it is their brand now. The costs of membership are minimal, with 100% of the paid membership fees being spent on supplying services to the members. The group is now 60+ Pharmacies strong and continues grow rapidly. 
 
The restructured model makes perfect sense                                    
 
Uniphar are supplying the members with the central management resources, for the newly enlarged symbol group, provided marketing, operations and central purchasing, all that is asked in return is that the member’s wholesale business is placed via Uniphar.
 
Uniphar is utilising its significant investment in IT to deliver symbol group members central IT systems and business intelligence systems, linked to each pharmacy’s system, to provide cutting edge reporting and management information to all the members. This will allow members to understand where they can improve profitability, as well as benchmark themselves against other symbol group member’s and other pharmacy groups. Typical savings in the first full year to an average pharmacy which acts on the recommendations provided, will add five figure sum to the bottom line! Not bad when you remember that Uniphar is providing these systems at no cost, to the members of life pharmacy.
 
Building Consumer Awareness

There is another significant investment commitment that Uniphar has made to the members of life pharmacy, which is to contribute a 
substantial six figure sum every year, into the members national marketing fund, topping up the members own contributions. This
substantial marketing fund enables the life members to purchase national scale advertising campaigns month after month, year after
year, driving brand awareness and footfall into the pharmacies. (see exapmle of national TV campaigns above)
 
The complete solution to thrive
 
The “new” life pharmacy symbol group, provides the ultimate solution for independent community pharmacy: low costs, proven branding, best group purchasing, leading national advertising campaigns, cutting edge IT systems backed by massive ongoing financial and management support from Uniphar. Little wonder that so many independent pharmacists are joining the symbol group – should you consider taking advantage of the opportunity too?.
 
 
 
For additional information please contact:
Marie McCarthy - Business Development Manager
Mobile: 085 8773771
E-Mail: mmccarthy@uniphar.ie Or leave your contact details below. 
 
 

Please note: fields marked with a * are required

Security Image