Nice & Easy 4 Natural Dark Brown

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Discover our first permanent colour that helps prevent damage, protecting and conditioning hair at every step. A breakthrough and revolutionary dye molecule ME+* reduces the risk of an allergic reaction. Change your hair colour fearlessly and remain yourself.


  • Our technology is proven to block damage*
  • Conditioners at every step.
  • 100% grey coverage**.
  • Non-drip color creme and fresh floral scent.
  • 96% of women would recommend to a friend***.

*ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Note that in some cases, severe reactions may still occur. See Q&A for more information.

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